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In early 2017, Barron’s estimated that Tinder has about 30 million active users and Bumble is close to 10 million.
Good online dating profiles are both extremely important and surprisingly hard to find.
That said, the fact that Ok Cupid, Tinder, and Bumble are free definitely stands out.
It’s impossible to know exactly how many users are active on a given site or app (especially because mobile users aren’t reflected in Alexa data), but we’re definitely in the ballpark.
Since our tester was a straight woman, her experience with online dating is weighted more toward receiving messages than sending messages.
(According to a study from Ok Cupid, the majority of women don’t send the first message in online dating conversations — but they get great results when they do.) To keep our judgments as objective as possible, we used a rubric to categorize each message: Unfortunately — but perhaps not all that surprisingly — the majority of the messages we received on traditional dating sites were mediocre or downright bad. To send someone a message, both users have to indicate they’re interested by “swiping right” on their profile.
Even though we received fewer messages compared to other sites, we rated 40 percent “good” — the most out of the seven sites we tested.
That’s in large part because only mutual matches can message each other: both parties have to “swipe right” before they can say hello, which cuts way down on spam.We still got a few bad messages, but the overall quality was better compared to the traditional dating sites we tested.